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Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising (6TH ed.)
Contributor(s): Sullivan, Luke (Author) , Ramos, Anselmo (Foreword by)
Binding: Paperback
Copyright Date: 2022
Pub Date: February 23, 2022
"Hey Whipple, Squeeze This, has helped generations of young creatives in advertising make their mark in the field. The lessons about writing and art direction contained in 5 previous editions of Whipple are still relevant. Creativity is still king. But students of the craft now need additional guidance to ply their craft in a digital-first world. This edition contains important new chapters and updates that explain how to create great advertising in any format, including viral video content for YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television, radio, print and outdoor ads"--